Children are the most vulnerable group in the world and make up almost half of the victims of landmines and unexploded bombs. It is unacceptable that they are trapped in danger and poverty for years after wars end.
We believe children deserve the right to walk, run and play without fear.
That’s why we’ve partnered with MAG and will donate 1% of our revenue to help create a safe and secure future for communities affected by armed violence and conflict.
Photographs © Sean Sutton/MAG
MAG is a non-governmental organization that has worked in more than 40 countries since 1989, to save lives and build futures by:
- Reclaiming land contaminated with remnants of conflict, such as landmines, cluster munitions, bombs, shells and mortars.
- Finding ways to reduce the daily risk of death or injury for civilians.
- Creating safe and secure conditions for development, free from armed violence.